I must have been hiding under a rock. Well no, perhaps not a rock but in some sort of dazed post wedding fug as I knew Pierre Hermé was opening a store in London, but then I forgot all about it again. Until, this weekend when I was walking through the Selfridges food hall on a mission for duck fat (another story) and stumbled across the new Pierre Hermé concession. Apparently it has been open since the end of February which does lead me to question what I have been doing with my life when I could have been doing whatever I have been doing while simultaneously snacking on the most famous macarons in the world.
The store includes a fetching macaron sculpture. What a waste of perfectly edible macarons!
Disappointingly the Selfridges store does not carry Hermé’s famous pastries and is instead limited to macarons and chocolates. Still, having access in London to Hermé’s kooky flavour combinations and wizard skills with a meringue is not something to be sniffed at. A box of seven macarons costs £16 so prices are comparable with Paris where they are €16 (damn the ailing pound). All the same flavours are on offer including my personal favourite the passionfruit and chocolate macaron. The crisp shell of the macaron is a golden yellow colour flecked with chocolate spots and sandwiching a creamy filling of rich chocolate ganache. Biting in you get a sweet hit of passionfruit tempered with the rich chocolate taste. I couldn’t spot any specific flavours for England but perhaps Hermé will be inspired to create a strawberrys and cream macaron for Wimbledon or (more likely) a salt and vinegar macaron or fish and chips!
The macarons themselves
Details: Ground Floor, Selfridges, 400 Oxford Street, Mayfair W1A 1AB (Ph 0800 123 400) Tube: Bond Street