Posted by: Cara on March 10th, 2012 4 Comments »
First came plastic wine bottles, and now a Melbourne entrepreneur hopes drinkers will embrace individual portions of sauvignon blanc or rose in disposable cups. The ready-to-drink market has been hugely successful for beer and spirit-based products but has struggled to convince wine drinkers to abandon traditional serving methods. But Georgia Beattie is hoping to change that with her company, Lupé, which since launching last November is already generating steady business at festivals and events, and was named by BRW magazine as one of its 10 start-ups to watch in 2012….
|Drinking Lupé wines at a gallery opening. Photograph copyright of The Age.
….I wrote something for The Age about Lupé wines (in the UK Marks and Spencer sells the same thing known as Le Froglet). Would you drink wine from a disposable plastic cup with a seal or are you a “from a bottle with a cork” only sort of person? Skip on over to The Age to read the article.
Category: Recipe - Breakfast