Provamel’s Tree Aid Campaign (Sponsored post)

This is a sponsored post but for a worthy cause.  Provamel (makers of organic soya milk, drinks, desserts and tofu) has teamed up with forestry development charity Tree Aid to launch a campaign to tackle climate change and cut carbon emissions.   Soya bean producers can get some bad press but Provamel has committed to plant and protect 5,000 trees in Africa’s driest lands. The donations pledged to Tree Aid will support its ongoing Tree Revolution, which aims to see at least one million trees planted and protected in Africa by the end of 2011.

Provamel’s 5,000 trees will be planted by Tree Aid specifically in the West African region of Mali, one of the harshest and driest environments on earth. On top of absorbing global carbon, helping in the fight against climate change and improving the local deforested environment, these trees will be used by hundreds of local people to fight poverty. With Tree Aid’s help, thousands of people are being taught to use trees sustainably to generate an income – meaning Provamel’s 5,000 trees will continue to yield benefits for years and years to come.

You can like the Provamel page on Facebook to get involved in the campaign.

This is a sponsored post.  

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