Tag: marketing

Don’t Slash Marketing – Staying Ahead in a Recession

Don’t Slash Marketing – Staying Ahead in a Recession

Two individuals may have identical experiences and when asked to recount them, one gives a positive recollection while the other individual’s recollection is negative. This is an example of mind over matter. In the former’s experience, the use of willpower overcomes negatives and focuses on the positives. Marketing, by its very nature, is based on positive focus even in down…